Using Competitive Analysis to Benchmark Your Marketing Efforts - Ariel Rosenstein - Similar Web

All things data 2015

Marketing
Analytics
Competitive Analysis
Author

Oren Bochman

Published

Monday, April 20, 2015

Using Competitive Analysis to Benchmark Your Marketing Efforts

Ari is the Sr. Marketing Director at Similarweb

  • Define goals
  • Choose KPI
  • Google analytics benchmarking
  • Mention.com
  • Learnings from best practices

Citation

BibTeX citation:
@online{bochman2015,
  author = {Bochman, Oren},
  title = {Using {Competitive} {Analysis} to {Benchmark} {Your}
    {Marketing} {Efforts} - {Ariel} {Rosenstein} - {Similar} {Web}},
  date = {2015-04-20},
  url = {https://orenbochman.github.io/posts/2015/2015-04-20-all-things-data/2015-04-20-using-competitive-analysis-to-benchmark Your-Marketing-Efforts.html},
  langid = {en}
}
For attribution, please cite this work as:
Bochman, Oren. 2015. “Using Competitive Analysis to Benchmark Your Marketing Efforts - Ariel Rosenstein - Similar Web.” April 20, 2015. https://orenbochman.github.io/posts/2015/2015-04-20-all-things-data/2015-04-20-using-competitive-analysis-to-benchmark Your-Marketing-Efforts.html.